A cinematic new campaign, lensed by photographer Willy Vanderperre. Evocative of the reimagined American codes which Chief Creative Officer Raf Simons has established as his vision for the house, the season’s imagery nods to filmic tensions. American horror is juxtaposed with the mythic American dream, intrigue and mystery with beauty and horror. “They are both a part of life,” says Simons. “This collection is a celebration of that: a celebration of American life.”
More than 20 models are photographed in and around a weathered barn; at once implacable and familiar, it could be found anywhere across the country, from the Heartland plains to California. The cast wear runway looks (including screenprinted styles created as part of a unique, ongoing collaboration with The Andy Warhol Foundation for the Visual Arts), and carry totemic objects created by Simons’ longtime collaborator, artist Sterling Ruby. Also depicted are a selection of the vintage, one-of-a-kind quilts which have become a key motif of CALVIN KLEIN. Together, this visual vocabulary defines the brand’s perspective for a New Americana.